BRP apparel, a subsidiary of the Bombardier Recreational Products Company (TSX:DOO), designs, manufactures and distributes powersports vehicles, parts, accessories and apparel. The SNOWMOBILES DEALERSHIP product lines include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain vehicles, Evinrude and Rotax marine propulsion systems and motorcycle engines.
The Company's products are sold in over 130 countries and it is a global leader in the design, development, manufacturing and distribution of these products. It is a key player in the worldwide market for personal watercraft, and a leading manufacturer of powersports vehicles.
Digital transformation to serve customers
With a strong focus on exceeding customer expectations, both online and offline, BRP has redesigned its entire digital presence. With the help of Adobe Experience Cloud, the brand is delivering data-driven, tailored digital experiences for new and loyal customers alike.
Using a variety of data points about customers, including geography, product interest, interaction history and more, the company delivers a tailored digital experience across all its digital properties. Whether a customer is looking for tips for getting the most out of their next ride or is ready to purchase, BRP will deliver relevant content and resources that align with their needs and riding style.
For example, a new Sea-doo customer who peruses the site and is interested in a particular model will receive an email with additional info on the vehicle along with a link to connect with a local dealership for a demo. This is the first step in the purchasing process.
To support this redesigned web experience, BRP added e-commerce capabilities to its sites. The Magento Commerce-based site allows customers to customize a powersports vehicle on a desktop or mobile device and have it sent to a dealer for purchase.
As part of the new online presence, BRP is also providing riders with access to a comprehensive catalog of powersports accessories. This helps the company to drive a higher number of digital conversions, which is crucial for the continued growth of the business.
In addition, the company's sales of riding gear and clothing are growing. The company is expanding its product offering with a collaboration with Kappa. The apparel line is designed specifically for use with the Company's personal watercraft and will be sold at BRP dealerships.
The company's products are sold globally, with a focus on the United States and Europe. The Company has a strong brand position in all areas of the industry, with Ski-Doo and Sea-Doo leading their respective markets.
A recent trend in the industry has been for more consumers to shop for their powersports vehicles online. This has been driven by the increasing availability of powersports accessories, which are often available for a lower price online than at a retail location. This has led to a significant increase in the number of people buying the brp apparel online.
As a result, the company has seen a steady growth in revenues and earnings. The current level of revenue is over $6 billion, which is an impressive amount for a company that has only been in business since 2006. The Company has been aggressively using share repurchases and dividend increases to reduce its outstanding shares. These factors have contributed to a steady increase in its stock price. You can get more enlightened on this topic by reading here: https://simple.wikipedia.org/wiki/Clothing.